Is MaxGXL for the Filipino Market?
Since the successful product launch of MaxGXL in the United States just last year in 2007, its unprecedented growth explosion has reached international markets faster than expected. There is really no end in sight for MaxGXL Glutathione antioxidant, dubbed as the body’s master antioxidant. The product has been getting rave reviews as millions of people have used it and seen benefits to their health. Because of the health benefits MaxGXL provides for the body, news traveled fast as health conscious Filipinos in the USA and Canada not only loved the product as part of their regimen but also have some sent to their family in the Philippines.
Just like any good thing…it cannot be stopped from spreading! The word came out and just like that people started to get a hold of MaxGXL and started to feel the beneficial positive effects. Then the side effect of skin whitening added to the product buzz and beauty conscious Filipinos could not wait to get a hold of the wonder product that is an all-in-one anti-aging, anti-oxidant and can whiten the skin.
MaxGXL is not the lone brand in the US and Philippines market for glutathione. In fact there are cheaper brands sold by health food retailers such as GNC and Drugstore.com but the patent for MaxGXL glutathione in terms of bodily absorption is scientific. Besides the USA sources of cheaper glutathione brands, there are other local manufacturers in the Philippines that make their own concoction of glutathione as capsules and even injectable solutions as an anti-wrinkle and skin rejuvenating blend.
So again the question still poses, “Is MaxGXL viable in the Philippines with its higher price?”
The answer is a resounding YES! Why is it so? Simply because of a few facts about the Filipino consumer market first, most people can afford it, second, they see a need for it, and last but not least, MaxGXL is a trusted brand by their family abroad primarily in the United States and Canada. Plus, MaxGXL is made in the United States and is a big factor when Filipinos judge the quality of the product. Of course, we cannot discount the good pharmaceutical companies in the Philippines that can produce glutathione capsules and the product line of injectable glutathione sold in the luxury upscale beauty spas such as in Dr. Bello’s beauty clinics. The main factor that will drive the marketability locally in the Philippines for the MaxGXL brand is its US to Philippines connection.
Let’s face it! In today’s market environment, what sells the product more is the viral marketing that happens behind the curtains of traditional media. The Internet, global communications, and global distribution made the world a smaller place for news to spread and in the same token made the delivery of good products so easy in terms of exchanging hands. Just a simple scenario, a family in the US that tried MaxGXL proved for themselves that the product works after feeling the positive effects for their body. Some who suffer from joint pains from arthritis while others from the ill effects of daily stress reported a renewed energy. After sometime, they sent samples to their relatives in the Philippines through door to door cargo delivery or the so-called “balikbayan box” within a month. The MaxGXL indeed traversed miles by ship to the hands of new customers in the Philippines as a result made them believers and loyal customers of the brand they took – MaxGXL.
Results may also vary depending on personal experience with the product. Like one person that tried MaxGXL said that it just has the same effect as Relacore (another brand of antioxidant supplement mix). The point not to be missed is the effect of the viral marketing that ultimately spread the word about the MaxGXL brand offline. The same happens in the Internet on much more massive scale through classified sites, forums, social networks and major search engines.
